Non Alcoholic Craft Beer - Is That Good for You or Bad for You?

We see this as very much a rising tide lifts all ships. We wish we had more help, especially on the marketing front. And if we do go even ten percent of the category, there's going to be so much room for every other beer. An athletic wouldn't possibly be able to meet every occasion in store. So there's a lot of opportunity for everyone,. and we're very thankful for the dedication of the category.