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520: Dan Lyons - The Power of Shutting Up, Earning Attention, & Becoming a Better Listener

The Learning Leader Show With Ryan Hawk

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How to Be a Successful Salesperson

A company called gong which it does machine learning and they apply machine learning just to the study of optimizing sales performance. The most successful reps asked 11 to 14 questions fewer than that you're not digging deep enough more than that it starts feel like an interrogation. Sales work best when the questions are scattered throughout and when a rep identifies three to four specific problems no more no fewer than the cut that the customer needs to solve. Not everyone is a fit for the product that's why you have to discover right through asking questions and listening and then you may find the ideal prospect boom.

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