Is It Important to Surround Yourself With Experts?

Find someone who does that as their job, and treat them with the respect that you would of anybody else in your office. It is a legitimate job that can really help you. There's an advantage to understanding e ok? It's now a necessity. And so you either figure out how to get better than your competitor attat the social aspect in brick and mortar, or somebody's going to put you out of business by being better at it than you are.