
Chili's is back (baby back, baby back)
Marketplace All-in-One
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Chili's Strategic Repositioning in a Competitive Market
This chapter explores Chili's unique repositioning strategy in response to inflation, emphasizing its focus on competing with McDonald's. It highlights the effectiveness of a $10.99 burger promotion in driving customer traffic and sales, while also addressing future growth challenges for Chili's parent company.
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