47 - HiSmile - $20k Investment To $200 Million Dollar Brand Inside 6 Years
The Frankie Lee Podcast
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Branding and the Unboxing Experience - That's Where People Get It
The brand was always at the center of what we did. This wasn't a quick fix. This was like, we need to solve this problem. We knew that our first product was going to solve that problem. So we needed to have that identity. The branding piece and the boxing and the unboxing experience is great for the customer. And a lot of people still today are missing that with dropshipping products or throwing products out there that don't really work.
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