Political Strategies and Communication: The Influence of Pierre Poilievre

For the past fortnight, Canada’s Parliament has been empty. After Justin Trudeau resigned as Liberal leader, all the polls are pointing to the likelihood that Canada will become another example of the West’s shift to the right.

This is partly due to the incumbency problem (and the ongoing internal struggles in the Liberal Party), but also the Canadian Conservatives’ firebrand leader: Pierre Poilievre. A skilled communicator who seamlessly mixes the online and offline world, Poilievre is in many ways one of the first Conservative influencers. And he has been picking up a number of admirers in the UK: Kemi Badenoch and Robert Jenrick have visited Canada to try to learn from his playbook, and Starmer seems to have been taking tips as well. Why are the left and the right excited by a Canadian conservative? 

Katy Balls speaks to James Heale and Patrick Maguire.

Produced by Oscar Edmondson.