Beyond The Shelf cover image

REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25)

Beyond The Shelf

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The Evolution of Retail Media

This chapter discusses the shift in perspective regarding in-store advertising and the importance of treating it as a mass communication channel rather than relying on personalized ads. It also delves into the transformative impact of retail media, sharing insights from the speaker's entrepreneurial journey in media and commerce.

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