In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market.
00:00 Introduction
02:52 The Growth of IQ Bar and Market Strategy
05:50 Challenges in Launching a Consumable Product
09:05 The Impact of Cocoa Prices on Business
11:55 Navigating the E-commerce Landscape
17:52 The Role of Crowdfunding in Startups
21:12 Building a Profitable Business in CPG
24:00 The Future of Food and Beverage Industry
41:14 The Challenges of E-Commerce and Brand Adaptation
45:51 Navigating Supply Chain and Ingredient Sourcing
50:45 Building a Brand: From Kickstarter to Retail Success
55:51 The Importance of Trend Adaptation in Business
01:00:11 The Risks and Rewards of Entering Mass Retail
01:07:52 The Long Game: Strategies for Retail Success
01:12:46 Maintaining a Long-Term Perspective in Business
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