4min chapter

Cold Call cover image

How Martine Rothblatt Started a Company to Save Her Daughter

Cold Call

CHAPTER

The Importance of a New Course in Harvard Business School

Biggs is the acronym, as you mentioned earlier, for our new Institute for the Study of Business and Global Society. Part of the Biggs' agenda is to consolidate and expand the school's work on gender, on race, on climate change; all these big, hairy, messy, complicated challenges. The course SPF, social purpose of the firm, was designed to prod students to think early in their time at HBS what am I supposed to be doing?

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