The Chocolate Factory

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i was one of the few people who had this perspective to be there during the time that some of these, these products were getting made. i didn't get their approval to actually write the book and tell the stories. I loved my career an apple, so i didn't throw anybody under the bust. There was nobody i thought that i thought deserved it.

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.