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262: How to use your podcast to grow your membership with Lyn Mettler

Podcasting Business School

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Podcast Audits Are My Most Downloaded Episodes

I do an episode every Friday that I call a podcast audit where I invite listeners of my show on to the show these aren't members these are potential members and I audit their podcast in three areas monetization growth, audience and engagement. Adam says he could see you doing a free travel audit to the listeners of the show and basically showing them how much money you could be saving them. And those people will turn into members but it's a one-to-many experience which is what a lot of high-level marketers don't have time for.

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