3min chapter

Bloomberg Surveillance cover image

Bloomberg Surveillance: Macy's CEO and Holiday Shopping

Bloomberg Surveillance

CHAPTER

Analyzing the Business Model of Loyalty Programs Tied to Credit Card Companies

This chapter explores the revenue contribution of infrequent travelers to Delta through co-branded credit cards, and the strategic usage of credit cards to maximize rewards. The speaker also shares a personal experience of enjoying first-class travel at a lower cost using points.

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