Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
Sweathead, A Strategy Podcast
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What's the Story Behind Brand Purpose?
anthon: I feel around for me, it was like two thousand and seven, two thousand and eight, where the digital departments of agencies started to counta cross over a little bit more with the main stream parts of agencies. We did things like a earth hour, turned the world's lights off for an hour for w w rives. And then there was also a lot of talk about utility. So zeus jones did a great job on line of kind of getting people to think about creating fu things. A lot of us had grown up on the internat and were then moving into the other parts of the agencies. Were like, used to creating useful things. Then there was
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