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Episode 429 Hamed Abbasi from Plooto

Bank On It

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Developing a Successful Casual Gaming Company

In this chapter, they discuss how they developed a successful casual gaming company targeting a female audience. They talk about the game they created that allowed players to solve mysteries, which was highly popular among their audience. They also explain their inspiration from the gaming company Zinga and how they incorporated the concept of microtransactions to generate revenue.

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