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From journey mapping to journey management / Jochem van der Veer / Episode #167

Service Design Show

CHAPTER

Journey Management

I would say it's almost like the dream that we've maybe already been talking about for a decade, but somehow people first had to get used to the idea of journeys. The simplest definition would be solve cross-functional alignment or decision making. And I think that is where it is starting to break down or becoming interesting to see where it can lead next.

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