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#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science
The Role of Text in Thumbnails
In general, I would stay away from having over five or six words. If you remove the text from my thumbnails, for example, they just end up feeling quite empty because there's no action. For me, the action example is more pertinent to entertainment channels. But a lot of YouTube content is talking head. So maybe there are ways you can create action in your thumbnail even if there isn't much happening in the video.
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