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Arbitraging Culture in Size | Meltem Demirors

Empire

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Is Commodification of Cultural Capital a Good Thing?

Cultural capital is perhaps more accessible in this world because you have on tether capital markets. And that empowers these micro creators to have a bigger say on culture and what gets pushed perhaps in a more organic way. Is it a good thing? Is it a bad thing? It's difficult to say. If I'm a legacy brand or if I'm involved in the business of gatekeeping, then it's a bad thing. If I're a consumer, right, unsure, and if I'm a creator, I think it's a good thing.

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