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Cold Email: Lessons from Real Outbound Campaigns in 2025

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Mastering Cold Email Campaigns

In this chapter, the speakers analyze a cold email campaign's effectiveness, critiquing its technical approach and relevance to the target audience. They emphasize the importance of addressing customer pain points and refining content to enhance engagement. The discussion also navigates the nuances of using emojis and maintaining a personal touch in cold outreach, advocating for strategies that focus on the product's value over competitor criticisms.

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