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6min chapter
The evolving face of retail
Reuters World News
Marketing Strategies of Timu and Shein
This chapter explores the aggressive marketing tactics employed by Timu and Shein, particularly their substantial investments in paid search advertising and keyword bidding. It also examines the impact of Gen Z's shopping preferences on retail strategies, highlighting the tension between sustainability and affordability in the fast fashion market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode