Sales | Scaling Your Startup S2 E3 with GRIN’s Brandon Brown and LeadIQ’s Mei Siauw | E1206
This Week in Startups
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Scaling Sales and Marketing: Key Prerequisites
This chapter explores the necessary steps for scaling a sales and marketing organization, focusing on achieving product market fit and the pivotal role of founders in early sales. It emphasizes a data-driven approach to identifying ideal customers and introduces the concept of sales pods for effective team structuring.
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