2min chapter

The Long Game cover image

Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

The Long Game

CHAPTER

Is That Like a Particular Facet of Content Marketing?

Wyatt: I feel ik in particular thought leadership, you're embodying somebody else's mind. In a lot of cases, i have skills that are complimentary, but their thoughts are their own,. Their ideas are their own, and their experiences are their own. And so it's really about how do i marry kind of the technicals s to your point about writing or s c o, or distribution or social media with that stuff that is unique to them? Wy Wyatt: It's a unique position to be able to fall in love with some one else's ideas the same way that ifall in love with my own ideas. But then use that care to help them unleash their

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