Pepsi and Coke had an aggressive rivalry growing up. Almost every family we knew were Coke families. I remember the ground shifting beneath me as I watched these commercials. How were all these people choosing Pepsi?
Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron.