The consumer mentality that we work as a society is at least in business is so hard to make you think. How do millennials deal with the psychological component of, I guess, just keeping up with the Joneses? All their friends are out buying everything and how do they stay strong and not fall victim to that? The average salary in America is $58,000. That's it. They get sucked into buying crap they don't need. But consumable goods are consumable. They're used and they're thrown out. Buy less.

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