3min chapter

Odd Lots cover image

Dan Ariely on How To Win Big by Betting on Human Capital

Odd Lots

CHAPTER

What Is the Definition of Human Capital?

Ourex sis to take the human capital in company x in near one and predicts the stock market return the following year. And we have data that goes back to two thousand and six, which we based a lot of our analysis on. But we also went in and doubled down during covid. We studied 14 hundred companies during covidan. Everything we found that was important before covid became even more important during cofid. The role of intrinsic motivation is increasing dramatically. Because the kind of things we test are basically tings that lead to good will, the things that lead to extra performance, extra multivation.

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