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6min chapter
468. When Product-Market-Fit Isn’t Enough: The Hidden Forces Behind Brand Loyalty, Gravity, and Increasing Consumer Spend (Shamin Walsh)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
Navigating Early-Stage Consumer Investments
This chapter explores a consumer-focused fund's investment strategy in pre-seed and seed stages, emphasizing portfolio construction and founder engagement. It also examines the current landscape of early-stage funding, highlighting shifts in consumer spending behaviors amidst economic changes.
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