Short Briefings on Long Term Thinking - Baillie Gifford cover image

European growth: unique brands, hidden champions

Short Briefings on Long Term Thinking - Baillie Gifford

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Luxury Branding and Economic Insights

This chapter explores the dynamics of European luxury brands, focusing on LVMH and Richemont, and the impact of exclusivity on demand for Veblen goods. It highlights the role of family businesses in brand management and offers investment insights amidst economic skepticism.

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