Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of Right About Now with Ryan Alford, Ryan interviews Jeff Umbro, founder and CEO of Pod Agglomerate, about the fast-changing podcast industry. They discuss the rise of programmatic advertising, the growing influence of video, and shifts in monetization and production. Jeff shares insights on audience growth, the challenges of podcast production, and the evolving business models shaping the medium. The conversation highlights the importance of adaptability and understanding audience needs, offering valuable advice for creators and businesses navigating the dynamic world of podcasting.

TAKEAWAYS

Evolution of the podcast industry
Rise of programmatic advertising in podcasting
Impact of video content on podcasting
Future of monetization and production in the podcast space
Strategies for attracting new listeners versus retaining existing ones
Challenges in podcast production and client management
Origins and growth of Pod Agglomerate
Transformation of the podcast ecosystem over the past decade
Shift from narrative podcasts to conversational formats
Importance of having a clear business model for podcast creators

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