I think topshot kind of broke it out a little because it's something that people are familiar with. I don't think it'll be that necessarily, but it might be like, i went to the eagle's cowboy's game, andi got this nft as part of it that flipped over to eagles green when the eagles beat the cowboys. And i now, instead of holding a ticket and a scrap book somewhere, i own that en ef t. Not everybody's going to buy a crept up onger. There's a new apelets you progtatilas you fraction is crept u ponk ownership. So a lot o pe pukin on