Do We Really Need a Yellow Pages Ad?

We ran a few yellow pages adds back in the day that when mobile was starting to get its hold. And again, did we get a tenotraphic note it was that? It was that really meaningful contribution to save the yellow pages? I sure didn't, ecause that's long gone now and was certainly on to much more sophisticated things. Yes, absolutely. You know, it's kind of, it's a good representation of kind of who we are organizationally. We want to find if there's a way to sort of crack the, crack the cod or break the mold a little bito to give, to give meaning, toteto the effort that we're doing. Because