4min chapter

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EP 75: Wade Foster (Co-founder and CEO, Zapier) on Nearly Bootstrapping to $5B

The Logan Bartlett Show

CHAPTER

How Closte Optimized Their SEO Campaigns

Zapier has been a self-serve and viral as it has been for you. How did the company get there? A lot of trial and error, but also paying attention to what starts ranking really well. What gets shared a lot? Is that something that we can maybe build a thing around on consistency versus quality spectrum? Was there one that you guys ended up landing on more than the other?

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