EP 186 | Hubert Palan - How Productboard prioritizes their backlog and defines a retention-driving product strategy
CHURN FM
00:00
The ICP and the Anti Persona
I think that, to be honest, early on, we didn't have like a super clearly defined, like described persona and the concept of ICP. And because you were, you know, in this relatively small group of people, or you talked about it all the time, you had almost implicit understanding of who you're building for. Later on, like, now that we are a 500% company, it's actually much more important to formalize it than before. So right now when I wrote a couple months ago, I was working on like three year product vision. We specifically spelled out what is in scope and what is out of scope. This is what we're going to do
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