Is There a Clear Winner?

If you post the same video, unlinked in, on youtube and maybe like a clip of it on twitter, then look at those numbers. There usually will be a clear winner, though, usually we're getting heaps of engagement. Make that your pillar. Just like we talked about content pillars, it also recommend having a platform pillar. It is just not realistic to have this robust content strategy for every platform,. or even like, three or four platforms. You can't be everywhere. Unless you have a large team of people helping you out, that's a different story. That's probably a different strategy.