3min chapter

This is Product Management cover image

297 -Validating Opportunities is Product Management

This is Product Management

CHAPTER

Cannabas Direct Consumer Opportunity

direct consumer opportunity for cannabas is the holy grail. Its can you deliver on a subscription model the same way i get my spindrift delivered? Over the last year we have seen direct consumer be zero % of our revenue to being upwards of 20%. And that's by working with a partner called grass door, which is the leaing canvas delivery platform here in california. We've been lucky to develop really, really solid inhouse omnichannel marketing capabilities. Soon we actually are going to launch a subscription model where, even though you have to confirm the delivery, you do have to be present. Rather than making the purchase every time, will allow a consumer to

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