Despite the variety of creative approaches practiced by different scientists, one tried-and-true though often overlooked — trick for generating new ideas stands out. It may sound trivial, yet it is as reliable as it is simple: talk to someone. By talking with other people, we not only pool the information or ideas that each of us individually lacks, but we are also able to improvise new thoughts that are not accessible to us alone. In this episode, Itai Yanai and Martin Lercher talk through the ideas in two of their editorials (available at https://www.nature.com/articles/s41587-023-02074-2 and https://genomebiology.biomedcentral.com/articles/10.1186/s13059-021-02575-w).