The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth cover image

This is how to impress your boss and a Business case for change accepted

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

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How to Build a Successful Business Case

You can build the most beautiful business case possible, but if you want that business case to succeed, you need to look outside the case itself. Who are the people that you need on board with this? You and I have talked about this and we've talked about culture change within organizations. Any change is going to promote resistance. Even in healthy organizations, people are resistant to change. They tend to like the status quo. In unhealthy organizations, it just gets worse,. It's true everywhere.

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