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📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
The Mobile User Acquisition Show
Understanding Activation vs. Retention in Product Marketing
Exploring the distinction between activation and retention issues in product marketing, emphasizing the significance of proper user onboarding and contextual messaging for re-engagement. Insights shared on the importance of timing, context, and authentic communication strategies for improved customer retention.
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