Frameworks For Driving Sustainable Growth w/ Mike Duboe, Brian Balfour, Shaun Clowes | Greymatter
Greymatter
The Growth Team Never Ringed the Dong There
A lot of companies don't realize that talking about loops, well, there's this wheel of death loop going on. If you're not investing enough in the data infrastructure, then people either lose confidence in the data or there's too much friction to get to the data. And as a result, they don't use the data, which leads to lower investment in the data. Then it just spins to a point where you've got this thing sitting around that's like absolutely useless. You have to put the right incentive mechanisms in place, as Sean was talking about, to make sure to reinforce it and support it over time.
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