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The Spectacular Fall of CNN+

Rocketship.fm

CHAPTER

Streaming News - The Story of the Sanan Plus Project

A t and t owned c n n and approved a one billion dollar budget to invest in c n n plus over the course of the next four years, expecting it to burn money throughout most of that time period. In fact, they invested over a hundred million pre launch, lining up celebrity host evalongoria and poaching talent like audi cornish from m p r and chris wallis from fox news. The goal was to compete with new york times, which crossed the ten million subscriber mark this year.

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