
'DTC is a lot easier when money is free': Somos Foods CEO Miguel Leal on pivoting to wholesale
The Modern Retail Podcast
The Importance of Bringing in the Mainstream Consumer Into the Ethnic Aisle
When I go on a pitch to retailers, I am not a merchandiser. So I don't like to say here is where the product is going to be because Whole Foods is a very different shopping environment than a Kroger and no one understands it better than our buyer partners. What I do say is what I was answering in the previous questions, which is I want to bring in the mainstream consumer into the ethnic aisle. This is what we're seeing with the data. And I show the billion dollar opportunity that we have in helping the mainstream consumer co-cadilicious, but convenient and foolproof recipe at home.
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