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Niall Ferguson: Writing History with Data
"World of DaaS"
How Things Go Viral in the Early Modern Period
A lot of things that go viral today or are maybe part of the reason they go viral is because they're untrue. Luther's ideas spread through the German speaking world and then through Europe as a whole leading to breaks with Rome. Another crazy idea spread with equal speed and that was that the witches living amongst us, witches whose practices essentially involve a compact with Satan. It went viral so viral that it crossed the Atlantic and became an everybody knows case in Salem witch trials. And that's I think a very strong argument for why we have the fake news extreme views problem on the internet.
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