Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread
The Unmistakable Creative Podcast
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What Is the Difference Between Deep and Subsequent Virality?
David Frum: Virality is basically the, you know, to day's viral sensation becomes to morrow's afterthought. He says social networks are denser now than they were a decade or two decades ago. This means that there's kind of competition in that space, and certain things will gain attention more quickly if they're "shallow" And this creates an evolutionary process where simple contagions win out over complex ones. It also has implications for how we cultivate our own online communities.
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