Build the Avengers in Sycuel

Sem ik: I think there's the mission and vision of the company has always inspired people to join. But we always wanted to build a company where even if i wasn't the ceo, i would to join. It becomes like employer branding, increasingly trends towards a lie, unless you actuall, you know, really do something about it. Sem ik: One of our investors, dug clinton, i think it's out now called the contrarian mind set. If you just do what everyone else is doing, you're going to do more or less as well as everyone else. So if you want an extraordinary outcome, you have to be extraordinarily divergent in your thinking