Authenticity in Book Marketing

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In this "Lessons" episode, Emily Liebert, a seven-time bestselling author, shares her insights on crafting and promoting bestselling novels. Emily emphasizes the importance of self-promotion, strategic partnerships, and authenticity in building a successful writing career.

Strategic Partnerships for Visibility: Emily highlights the unique approach of partnering with brands like nail polish and makeup companies to promote her books. These collaborations not only enhance her books' visibility in non-traditional channels but also engage diverse audiences.

Authenticity in Marketing: Emily stresses the importance of authenticity in connecting with readers. By sharing her real self—beyond the polished author image—on social media and in marketing campaigns, she fosters deeper connections and loyalty among her audience.

Handling Rejection: Emily discusses the reality of rejection in the publishing industry and the importance of resilience. She advises aspiring authors to develop a thick skin and remain persistent, as rejection is a common part of the journey to success.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/QP7dwoAQKb4                   

Apple: https://podcasts.apple.com/us/podcast/emily-liebert-7-time-bestselling-author-how-to-write/id1484783544?i=1000489726480                       

Spotify: https://open.spotify.com/episode/58DdBdWxzCpv13wtVM8xtl?si=97fcd83bcfeb4706    

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