What's the Best Lead Magnet?

Grant Cardellos: I think it's all about if no one's hearing about you and your ebook or whatever, it can be just as good as anything. We're on YouTube, LinkedIn, we have a podcast, Instagram, TikTok, Facebook, all the platforms. For me, it doesn't matter where that person hears me. It doesn't even involve TikTok. My goal is to be in the industry for the rest of my life.