Louis Theroux can be described as having awkward Britishness but what does awkward really mean? To fancy someone this means to find someone physically attractive probably in a sexual way. My mom said that Louis Theroux would spend time with all sorts of weird fringe groups so fringe means the edge of something and fringe groups are groups that exist on the edge of society for example cults religious sects conspiracy theorists extremists and stuff like that. i think my mom said his naive awkward English friendliness is very disarming and as a result people open up to him, he says.