Burying the Billable Hour with guest Ed Kless
Ditching Hourly
00:00
The Story of the Winery
Marketing itself can actually create the perception of value. Even hard business people don't understand this, but i thanke it is very true. There's a lot that goes into an experience beyond taste. If you so if you isolate it down to just he flavor, ron's not paying for the flavor, just the flavor,. I mean, he went on a tour, it would be fun conversation to have, actually.
Play episode from 20:21
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