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Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know
Brand Growth Heroes
The Future of FMCG in a Recessionary Environment
I feel very strongly that premium shouldn't become a dirty word within FMCG in a recessionary environment, but the job of brands is how do you justify that premium towards a consumer? How do you focus on value versus price? It's okay to be a premium priced product, but I think you need to justify that and deliver value for the consumer. So you're changing the frame of reference. That's not an necessarily an easy thing to do, and you need to think it through, but it's going to allow you to recession-proof or inflation-proof your brand. The most resilient businesses we've seen have had a degree of exposure in both channels and have therefore been relatively
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