The Influential Mind: What the Brain Reveals About Our Power to Change Others

Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind: What the Brain Reveals About Our Power to Change Others.

• When hope is a better motivator than fear -- and vice versa.
• Facts and figures don't tend to change minds already aligned to a certain opinion -- in fact, they can have a backfire effect that further entrenches people in their beliefs.
• The four factors that determine whether or not we're likely to change our beliefs.
• What happens when new evidence doesn't fit our beliefs, but it fits what we want to believe.
• When trying to persuade, it's better to seed a new belief than to contradict the old one.
• And much more...

Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! 

Like this show? Please leave us a review here -- even one sentence helps! Consider leaving your Twitter handle so we can thank you personally!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.