Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Model-agnostic problem framing
Tara advises using multiple behavioral and brand models (COM-B, BJ Fogg, fame/feeling/fluency) to find the best fit.
Play episode from 47:57
Transcript
