The Future of Broadcasting and the EV Market

This chapter explores the arrival of ATSC 3.0 and its implications for broadcast television, contrasting it with automotive industry challenges, particularly focusing on Tesla's competitive landscape and financial strategies. Discussions include the transition to electric vehicles, the impact of COVID on production, and the evolving business models that incorporate subscription services for features. Additionally, the chapter digs into consumer perceptions and the tensions arising from innovative pricing strategies in both broadcasting and automotive sectors.